The Law of The Few. Bibliography

The Law of The Few

p30	Fisher. D.H 1994. Paul Revere's Ride, Oxford University Press New York. When stable boy tells silversmith Paul Revere what he overheard British officer saying. “Hell to pay tomorrow” Revere and Joseph Warren are convinced British were on their way to Concord, to seize ammunition. They were convinced by several rumors that got traveled around that day.
p34	Milgram. S 1967. 'The Small World Problem' Psychology Today,vol.1,pp.60-67. Problem: How are human beings connected?. Chain letter test. Milgram got the names of 160 people living in Omaha , mailed each of them a parcel which included the name and address of a stockbroker who worked in Boston and lived in Sharon. He told them to write their name on the parcel and send it to a friend or someone they thought would get the parcel to stoke broker. The parcels reached the stockbroker in five or six steps 'Six degrees of separation'.
	Kochen. M 1989. The Small World, Ablex Publishing Corp, Norwood, New Jersey.
p35	Werner. C & Parmelee P 1979. 'Similarity of Activity Preferences Among friends: Those Who Play Together Stay Together' Social Psychology Quarterly,vol.42,no.1,pp.62-66. Dyckman public housing project, study showing people tend to chose friends at a similar age and race , live in the same area.
p47	Tjaden. B. The Oracle of Bacon at Virginia, University of Virginia computer science department. www.cs.virgina.edu/oracle/. Figured out the average Bacon number was fir the quarter million actors/actresses who had played in television films or major pictiors -2.8312 steps. Anyone who has ever acted was averaging at under 3 steps. But must take in to account actor who has played in many movies but is not well connected takes a lot more steps than actor in less movies but is very well connected. Making the point that knowing the right and vast amount of people makes a difference being known and successful.
p53	Granovetter. M 1995. Getting a Job, University of Chicago Press, Chicago. Interviewed several hundred professionals workers in Boston about their employment history. The biggest percentage (56%) was people that gained a job through personnel connections. The strength of week ties. Getting jobs from our acquaintances not your friends. Learning more.
p6o	Inman. J.J & McAlisterr L & Hoyer W.D 1990. 'Promotion Signal:Proxy for a Price Cut?' Journal of Consumer Research,vol.17,pp.74-81. The power of marketplaces in their manipulation of customers. If they decide they want a certain item of stalk sold, it is quite easy to do this by 'Sticking on a promotional sticker in front of it' saying something suggestive like Everyday Low Price. This easily grabs the shoppers attention and in a way manipulates them into buying the project even if they don't need it or weren't set out to buy that particular item. The customer convinces their self to buy it subconsciously by telling themselves that its a bargin, worth the money, and in some cases put their self under a little pressure by thinking they need to get it just now because it wont be on sale next week,next time their able to get out. As market very easily and often tend to use certain phrases like 'limited sale', 'hurry whilst stalk last.
61	Price.L & Feick L.F 1987. 'The market Marven: A Diffuser of Marketplace Information' Journal of Marketing,vol.51,pp.83-97. Price Vigilantes, Market Marven's. These people look out for the stores that pull the sale stunt to often

	Higie. R.A & Feick L.F & Price L.L 1987. 'Types and Amount of Word-of-Mouth Communication About Retailers' Journal of retailing,vol.63,no.3,pp.260-278.
	Price. L.L & Feick F.L & Guskey A 1995. 'Everyday Market Helping Behavior' Journal of Public Policy and Marketing,vol.14,no.2,pp.225-266.
p74	Mullen. B 1986. 'Newscasters, facial expressions and voting behavior of viewers: Can a smile elect a President?' Journal of Personality and Social Psychology,vol.51,pp.291-295. Examination of 2and a half second long , 37tapes with no sound. Study facial expressions mannerisms. Mark them out of a score how happy or sad they where thought to be. Found 'significant and noticeable bias in facial expression'.
p77	Wells. G.L & Petty R.E 1980. 'The Effects of Overt Head Movements on Persuasion' Basic and Applied Social Psychology,vol.1,no.3,pp.219-230. Three sets of groups of students Given a headset s and listened to music, one lot stayed still, other shook head side to side , the other kn oded head up and down continuously. After the music they were asked how much they thought was an appropriate droller amount for undergraduate tuition per year. Amount $587 to $750 . Students with head still answered $582 guessing appropriate. Students shook side to side, who thought testing headphone quality answered $467 a lot less. Students moving head up and down risen to $646 because of the simple act of moving their heads up and down.
p81	Condon. W.S 1982. 'Cultural 'Microrhythms' M. Davis, Interaction Rhythms: Periodicity in Communicative Behavior, Human Sciences Press, New York,pp.53-76. Attention to decode a four-and-a-half-second segment of film. Where a woman says to a man and a child over dinner 'you all should come around every night'. Broken down the film . The woman moves with the man, movements synchronize. Conversation rhythmical patterns, in harmony with each other.
p84	Hatfield. E & Cacioppo J.T & Rapson R.L 1994. Emotional Contagion, Cambridge University Press. Sal semen building up a level of trust to be more successful..
p85	Friedman. H 1980. 'Understanding and Assessing Nonverbal Expressiveness: The Affective Communication Test' Journal of Personality and Social Psychology,vol.39,no.2,pp.333-351. Emotional contagiousness. 13 questions scored high low. Put into room finding the lower scorers having to pick up the moods of the higher scorers.
	Friedman. H & Riggio R 1981. 'Effect of Individual Differences in Nonverbal Expressiveness on Transmission of Emotion' Journal of Nonverbal Behavior,vol.6,pp.96-104.