"The Tipping Point: How Little Things Can Make a Big Difference"by Malcolm Gladwell'.
Reading this book has really made my mind go,theirs been so much left to think about. Ive enjoyed reading it, it isn't a book i would normally choose to read but saying that I'm glad i have, it's given me more of a general knowledge and an understanding in how epidemics works.
Where a simple small every day to day change which may seem irrelevant at the time can lead to a more dramatic change, knows as the 'Tipping point'. And how people that know massive amounts of people are able to form connection links and connect others together creating new allies and acquaintances of others. That can lead to new opportunities for e.g businesses being able to spread a name, 'fashion' able to spread the world of a new fashion designer through their many connections (word of mouth).
My 2nd mind map i looked at the "Law of the few". The Law of the few is when epidemics is controlled by a handful of people with large connections. Ive never really thought about it until know, how anyone could influence someone simply by word of mouth. Like when you go see a movie that you've enjoyed and then recommend it to a Friend, having that close connection/relationship means they are most likely go and see that movie recommended by you, or at the very least would deeply consider going .
This happens the same with restraints, like i never realised until know that most of the restaurants i go to have been at some point firstly recommended to me by a Friend or a family member etc, and because of my good relationship with these persons i am usually really keen to try them out, especially if they tell me how great it is. So I go enjoy it and then keep revisiting that same restaurant making it one of my regular eating out places. Then I go on to tell a few of my Friends/family, who then to go to the restaurant,enjoy it and then go on to tell someone they know who will then go on to tell someone they no and so on and on. And before you know it their are a wide selected variety of people that go to that restaurant, people who you don't necessary no but some way down the line knew someone who knew your Friend who told your mum who told you about the restaurant etc. So if looked for e.g 100 people who went t o this restaurant and broken the communication links down, and trace back to who had recommended you would find certain domanant names that keep appearing over and over again, these are the more impotent of people in influencing epidemics, the 'connectors'.
Connectors are the ones that can make a great shift 'tip' but also other factors can make the difference as well like advertising. It enables the difference between an o.k movie to the MASSIVE 5star sellout! Movies like these often instantly go strait into charts/ be double booked even before they have even properly came out in the cinema . Because of word of mouth, lots of high up people involved in movie tell more high up people who know hundreds of other high up people etc. This often happens to films that have already a great following before the movie has even been realised. Like for instance the sex and the city movies, they are more than likely to be big sell outs, even before knowing a single thing about what the movies are about, it sells!. All you need to know is that its "Sex and the city" . Because it is already known about, their is a huge public interest as it has related seasons already seen on T.V, DVD and have already gained a massive reputation from some parts all over the world .Same with books that get realised and made into a film in cinemas. Like i remember being in school where my primary 5 teacher would have us sit on the carpet as she read out chapters of the harry potter and the philosophers stone book, no one knew or had even heard of harry before. Then a few years down the line and a few books later, harry potter gathers a huge collection of worldwide fans. Spread by word of mouth, how many school teachers read that book to a class of say 20 who then went on to tell a few of their Friends each who told their Friends etc. So its no surprise the movie is well known before it has even came out and really its all down to people socializing and the the connections they have with and to other people.
I apologize for babbling I tend to do that when trying to get my thoughts onto a page like this., Anyway I found the exercise fun, I did have the minor problem of taking the picture of the mind maps, as my camera has decided to quite on me, so I've have had to use the camera on my phone which doesn't exactly take the greatest picture. But as soon as I can I'll get a better one up! I really enjoyed the mind mapping ,found it a bit confusing at first but once I jotted all my notes down, gathered them together and organized them so knew what i was writing, it was a lot easier.
